Rumors on the sale of Vertu, a subsidiary of Nokia which deals with the production of luxury phones, is back today with new information from Reuters. The rumors of possible sale of Vertu from Nokia are not new. According to Reuters the finalization of the sale to EQT group could take place during the week. The proceeds of the transaction would amount to about 200 million euros. For the moment the Finnish did not confirm the rumor. To determine the decision to sell Nokia’s Vertu will help to dispose of all assets to core business currently focuses primarily on sales of smartphones and feature phones for the consumer market. The Vertu branded units are definitely intended for a narrow niche of users, but contribute only marginally to the revenue of the Finnish manufacturer.
The name of Vertu has long been linked to the production of “luxury phone”, end executed without any compromise in terms of quality of materials, which often include precious stones and crystals are sold in numbers that exceed in some cases $300,000. The brand “Vertu” is certainly prestigious and able to attract several financial companies interested in exploiting. The EQT group recently is reported by Reuters as a source of a possible buyer of Vertu.
We remain pending the official announcement of the transaction that would not practical for consumer use, but would help to reduce the sidelines of Nokia, still committed to tackling a difficult transition.
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