It is bad news for the overall smartphone market in Europe since the number of phone shipped drop by 29% to 20.4 million units in Q2 of 2011. If you take a look at last year feature, we can see the increase from 2009 to 2010 was 48% to 21.8 million. However the overall drop from 2010 to 2011 is only 3% which should be the result of economic crisis around the world. If you take a look at the chart, you can clearly see that Nokia is the only one who suffer most which its feature drop very sharply 44% while other keep increasing.
Mobile Phone Manufactures in Europe
One of the most remarkable one is HTC which increase by 121% followed by Apple 64%, Samsung 29% and RIM 15%. It is clearly show that Samsung is on the way to capture most part of mobile phone market share in the very near future. Even Apple has been so successful during the last few year but we can see the slower progress during the last few quarter.
For Nokia, it was on the top of the list but now Samsung took the spot. However Nokia has an other chance to take it back with the partnership with Microsoft which Nokia will create Windows Phone OS phone next year. The problem is that if Nokia fail to grab the interest of its fans back, it will clearly show the failure. Will Nokia create Android OS phone in addition to Windows Phone?
Mobile Phone Operation Systems
Symbian by Nokia was the most used but everything changed after the introducing of iOS of Apple with its iPhone and it keeps changing when Google introduced its own Android operation system which is not most used in Europe thank to cooperation by many giant phone manufactures especially Samsung, HTC, Motorola, Sony Ericsson and more.
Here is full press release
Smartphones Outstrip Feature Phones for First Time in Western Europe as Android Sees Strong Growth in 2Q11, Says IDC
09 Sep 2011
LONDON, September 9, 2011 – Western European feature phone shipments continued to decline sharply in 2Q11 as consumers increasingly move to smartphones, according to the latest European Mobile Phone Tracker from International Data Corporation (IDC). Feature phone shipments were down 29% to 20.4 million units in 2Q11, while smartphone shipments increased 48% to 21.8 million units from a year ago. The total Western European mobile phone market, however, declined 3% year on year to 42.2 million units in the quarter, according to IDC.This is the first time that smartphone shipments have surpassed feature phone shipments in Western Europe, representing 52% of total mobile phone shipments. All European countries are seeing increasing smartphone adoption, as consumers go for Android-based devices and the iPhone from Apple. On the other hand, mobile operators stopped subsidizing feature phones in Europe some time ago now, which has made the devices less attractive to users. Feature phones are becoming a niche segment driven by the very-low-end devices targeted at users who only need a device for voice and texts.
“This quarter was particularly important from the device type perspective,” said Francisco Jeronimo, European mobile devices research manager, IDC. “Smartphones now dominate the Western European phone market and those vendors with stronger portfolios in the segment are consolidating their positions, compared with those manufacturers with less attractive smart devices. Android-powered handsets from the likes of Samsung, HTC, and Sony Ericsson have been able to drive strong volumes and to grab the biggest slice of share from the declining Symbian as Nokia moves to Windows Phones.”
Jeronimo said, however, that the overall market had slipped into the red due to a number of factors: “First, the economic environment in the eurozone is deteriorating, with a direct impact on consumer demand. Secondly, the smartphone segment was strongly impacted by the sharp decline of Nokia, which was not totally offset by the remaining players, which may indicate that Symbian fans are holding off on their phone replacements until Nokia launches its Windows Phones. Lastly, operators focused on clearing inventories for the introduction of the new devices expected in the third quarter, such as the iPhone5 from Apple and Windows Phones from HTC and other players.”
Android OS strengthened its leadership in the region, with shipments up 352% year on year to 10.5 million units, which represented 48.5% of total smartphone shipments. Samsung was the most representative Android manufacturer, supported by the success of the Galaxy devices family.
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