HTC prepares to stop doing business in Brazil which was revealed by the Brazilian magazine Exame. The news was confirmed in the last hour by a spokesman at the Taiwanese company that has identified in the poor sales results on the ground that led to the decision to discontinue the distribution of smartphones in the country. HTC has already announced its decision last week in several of its employees working in the area. It will not be affected by the inevitable staff cuts employees that HTC will continue to offer support services and technical assistance with regard to the terminals already on the market. The presence of HTC in Brazil has never been too pronounced, the catalog of the Taiwanese, currently includes only two models: HTC Wildfire S and HTC Ultimate (Titan). The range of recent HTC One smartphones is reported to be coming, but, in light of recent developments, the market becomes very unlikely.
The Brazilian market is promising from the point of view of growth prospects of the mobile device market. During 2011, rose to 8.9 million the number of smartphone users and analysts believe that the nation could become the fourth most important market for smartphone sales by 2016. Despite these findings, HTC has failed to overcome the competition from Nokia, Samsung, Apple, Sony, LG, Motorola, RIM, and ZTE. The market shares currently held by HTC in Brazil in the first quarter of the year amounted to 0.11% which lead to the decision to stop commercial activities in the area.
The resources invested in Brazil will be diverted to markets “key” to Europe, Asia and USA. Investments in these areas, contrary to what happened in Brazil, will intensify in the months ahead.