Applehas every reason to continue to excel in mobile technology: devices produces highly appreciated by consumers, iOS is a robust and reliable and the recent creation of icloud provides technology services to compete with the more aggressive competitors.
Google is not too: Android is the OS most used around the world, the Cloud and Google do not argue with Motorola has acquired a world-class manufacturer in addition to several important patents. The acquisition of Motorola, however, could backfire in the medium term. All major manufacturers have publicly praised the operation but could brooding resentment or concern for the relationship that, from now on, Motorola will have with Google.
RIM (BlackBerry) device produces popular in the business world, has a cloud rising in the OS but it has its Achilles heel. The transition from the BlackBerry OS QNX will hardly be painless and are based on it the chance of getting to the top the global mobile market.
Microsoft is now the outsider in the mobile world. Windows Phone 7 is still young. The stalemate could unlock a few months with the release of new version of the OS and the arrival of Nokia among producers.
In addition, Microsoft is the only company owns an OS not to produce devices at home. This, though theoretically it might seem a disadvantage, but could be a great advantage over the medium term, attracting the sympathy of many producers nervous Motorola’s acquisition by Google. If not then the numbers will always give reason for Nokia to acquire.
Samsung LG and Acera re multinational giants that span multiple industries. They have the advantage of producing at home most of the components of their device and this allows them to reach the market quickly with device performance at very low prices. They have their own OS but they have partnership with Google and Microsoft to produce devices with different OS as they have always done.
HTC is building its own cloud around proprietary interface that distinguishes strong Sense of HTC products from the competition. Despite not having its own peculiarities OS, HTC Sense make the brand highly valued by consumers. In addition, for years has been the leading partner of Microsoft for the Windows Mobile device and I believe that this collaboration will be strengthened with Windows Phone.
Sony Ericsson is perhaps the largest producer in need of the moment. It does not have an OS and a cloud. Do not forget also that Sony Ericsson is a 50/50 joint venture between Sony and Ericsson, and thus does not enjoy the support direct from Sony, which has succumbed to fatigue and that the Walkman brand is careful not to give in to PlayStation. The future of Sony Ericsson is therefore the most poised and, despite the good smartphone market in recent months, the next wrong terminal points could prove fatal.
Nokia had two devices and OS but did not have a cloud capable of competing with competitors and has therefore chosen to ally with Microsoft (and became its chief ally) who has a solid OS and a well developed cloud. The risks of such a choice will be evident next year when Nokia will have no scope to make any mistakes. If the new device with Windows Phone will not succeed the company’s future will be marked and, most likely, will be swallowed up by Microsoft.
Motorola was already in crisis for some time. After the restructuring of a couple of years ago was forced to neglect many important markets and, ultimately, could not resist the offer of a giant like Google that, among others, had already tied hands and feet in an attempt to recover from near collapse.
HP has always produced very good device and, after the acquisition of Palm, had received a legacy of WebOS, a young and highly rated OS to the web and networks in general. He lacked only the cloud but the amount spent to acquire webOS and continuing claims to the validity of this choice suggest that the company had every intention of investing so. The recent statement of wanting to end the production of devices to focus on the software leaves open many roads. we will see what the top management will want to take and which ones want to abandon.
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