Peter Vesterbacka, president of the studio Rovio, just explained that from his point of view, the game console is dying, criticizing both the economic model of this market segment and the “casualization” games coming out on our home consoles.
At the microphone at the South by Southwest Interactive conference, Peter Vesterbacka went further, stating that in his opinion today, innovation in the video game world is at the level of mobile gaming and social play. For him, small producers, most humble, are more able to develop new content in emergencies, and to be responsive to market needs, while not hesitating to take some risks that may prevent larger structures.
“The model is inadequate, the industry now wants to sell 50 to $ 70 console games that are rarely updated through DLC and costly for the player. It is a consumption model that found on consoles and Gone “coward does it take to launch a new attack:” When I read Angry Birds is a casual game, it makes me laugh. It is accessible, but also taking addictive and that another. When I see some series on consoles that are becoming more predictable and regress episode after episode, then we can talk about casual “.
The latter acknowledges that mobile gaming has not yet found stability with economic models that work in some cases but are still hesitant. “At Rovio, we’ll continue to experiment with various things depending on the games. We think we know how to adapt marketing the product and not the opposite” ends there. After receiving $ 42 million investment from Accel Partners, Rovio no doubt will have the opportunity to refine its business model in new mobile products.