Learning from the source close to the matter, we have something to do with the new design of Apple ear earbuds. It is from Tinhte, a tech site in Vietnam. If the source is correct, Apple finally gets itself away from the long traditional design of earbuds. The reason why Tinhte discovered this new design is that this new Apple earbuds is designed in California but assembled in Vietnam.
It is quite reasonable and Apple is Mr. new design company too. Check out the design with the video below.