Wondering why Apple has been so successful in its early ages compared to other companies in the similar field that have born so long time ago? As Apple has been so successful with its iPad and iPhone, we can see that Google has developed Android OS to invade this market. As the result, there are many powerful Android OS based tablet in the market.
Motorola Xoom and Samsung Galaxy S are the most competitive tablet to Apple iPad. However once Apple launched its iPad 2, we can noticed that the demand of iPad 2 remained so high compared to the Xoom and the Tab.
Until now the quality alone is not so beneficial to this challenging business. The question is that why other companies such as Dell, HP, Sony and others lost their market share to Apple? The best answer is that Apple is doing the right thing at the right time.
Apple stores across most key countries play a very important role. Now Apple is trying to invade their distribution channel worldwide to make sure that their products can reach their customers on time.
Distribution channel alone is not safe, price, marketing and uniqueness are also important. Who gonna deny a good product with very similar price to others? Of course Apple has done very well in its pricing and marketing. I can learn that most people are so aware of the appearance of iPad 2 even months before it launched. Countdown before pre-order page appeared also available which make people so curious.For uniqueness, when people think about iPad, they will think about Apple, iOS and iPhone. Unlike Android, there are many big manufactures are using Android as their tablet OS.